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Brand personality

Our brand personality is a reflection of how we do what we do, expressed through our words, actions and communications. Its foundations lie in Novo's mission and core values that drive our business, captured by our promise and 'Cornerstones'.


  • Getting the best out of life science


  • Insight 
    We strive to provide deep knowledge and innovative solutions
  • Commitment
    We strive to achieve groundbreaking and long-term results
  • Professionalism
    We act in a proper manner emphasising high integrity
  • Trust
    We emphasise building relationships based on mutual trust and respect.